Each and every day we rise, go about our day and wake with smartphones in hand. Many of us spend the majority of our waking hours uploading, downloading and scrolling. It’s easy to get lost in the sauce of the ebb and flow of likes and follows. If there is anyone who understands these ugly truths it’s the mastermind and talent behind this project inspired by the monotonous day to day grind.

This series is everything that is wrong with society. It’s the epitome of a world lost to the grips of technology as designed by John Holcroft in the style of 50’s advertisements. It’s just as if he is selling viewers “The American Dream” one click at a time…

First Things First…

While Many Are Busy Feeding Their Egos

Our oceans are suffering the consequences…

Trumped By Smoke & Mirrors

We Give In To Constant Taunting Desires

Eat this, drink that, overindulge, EXCESS, EXCESS, EXCESS.

And Then There Is The Justice System

A maze of no’s and can’ts.

Need To Numb The Pain? The Doctor Is This Way…