Now that we got your attention, don’t stress. Under Armour is far from terminating their mutually beneficial relationship with the most loved baller on the court. Steph isn’t going anywhere but the Under Armour Brand is upping it’s game yet again. Doubling their assets with yet another prime celebrity endorsement, none other than-the Fashion Killa himself, rapper A$AP Rocky.

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In the past, Under Armour has ran a close race,keeping relevant with brands such as Nike and Adidas. Propelled by their big name athlete endorsements, the brand was able to maintain a sales to sports fans and athletes alike.

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In more recent years,the shoe game has changed. Where athletic styles used to be all the rage, streamline and clean
designs are taking their place. Sneaker-heads are not only looking for style. Athletes are not only looking for support. Everyday people aren’t only looking for comfort. They want it all. Be it a shoe or a style overall, the mood is less is more, but without cutting corners.

Under Armour falls short when compared to competitors Nike and Adidas in the style department. Quality design and function are their forte but the brand hopes to up their game by bringing someone who understands the market better than the rest, one of the most prominent style icons of today, A$AP Rocky.

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There is no denying that A$AP knows a thing or two about fashion and trends.The self-proclaimed “Fashion Killa” has managed to infiltrate the rap game with his “pretty boy” swag and yet still hold onto is street cred. Rocky has designed Adidas sneakers alongside Jeremy Scott and modeled for high fashion leader, Dior. If anyone can pave the way to style and design success for this trusted brand, it’s A$AP.

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Do you believe that Rocky has what it takes to keep Under Armour in the game? LEARN MORE Next