Music, fashion, and basketball all go together, with each genre complementing each other.
They seem like an unlikely grouping from the jump, but dig a little deeper and it will be clear as crystal how all of these tie in together.
It will be as clear as Kevin Durant driving the lane during the NBA Finals…
Can you imagine your favorite hip-hop or R&B artist without sports apparel?
Can you picture hoops without dope kicks and fire tracks?
Can you think where the sneaker companies like Nike and Adidas would be without basketball stars to endorse their shoes and music stars to rep them?
The Shoe That Started It All
The questions are obviously rhetorical.
It’s well-documented that rappers want to be athletes and athletes want to be rappers. Think Master P, Shaq, and the latest – Damian Lillard who’s actually a pretty good freestyler.
— Sway Calloway (@RealSway) November 22, 2016
Throw fresh sneaks into the mix and you have a formula for crossover success…and Chris Brown.